Richard L. Bencin is President of Richard L. Bencin & Associates in Cleveland, and an international consultant for direct marketing and call centers who has assisted many corporations in the U.S., Canada, the United Kingdom and France.

The firm's consulting work includes call center start-ups, operations reviews and executive recruiting. Complete direct marketing program integration with call centers (including video brochure emphasis) is also a specialty.

His major clients have included the Xerox Corporation, Apple Computer, Maxwell Communications, Control Data, Combustion Engineering, Blue Cross/Blue Shield, B.F. Goodrich, Ohio Bell, Mountain Bell, NYNEX, AT&T, American Automobile Association, Armco, MCI, McGraw-Hill, American Greeting, BBDO, Inmac, BP America, Crain's Communications and many others. Some of his international clients have included Xerox of Canada, Rank Xerox, and Christian Brann (NYNEX).

Mr. Bencin is also Senior Vice President of Cresheim Management Consultants, one of America's 100 largest consulting companies. He is a former National Call Center Manager for the Xerox Corporation and Call Center Manager for Ohio Bell.

Mr. Bencin is the author of two other books: The Marketing Revolution and Strategic Telemarketing, both published by Swansea Press, Inc., Philadelphia. He is also a contributing author of How To Create Successful Catalogs (Maxwell Sroge Publishing, Inc., Colorado Springs), Telemarketing: The Corporate-Caller Skills Program (MacMillan Publishing Co., New York) and Industrial Marketing Management: Cases and Readings (Random House, New York). 

Mr. Bencin is also one of the most prolific marketing writers in the world today, with more than 300 published articles in more than 100 books, magazines and newsletters. He is the featured call center columnist for Direct Marketing magazine and has served as a Contributing Editor with Marketing Communications. His contributions have appeared in such magazines as Business Marketing, Marketing News (American Marketing Association), Marketing Times (Sales Executives' International), Advanced Management Journal (American Management Association), International Management, Direct Marketing, DM News, Telemarketing, TeleProfessional and many others.

He holds a BBA in business administration from Western Reserve University, Cleveland.

DavidMaggiore is the Executive Vice President of Richard L. Bencin & Associates.

He joined thefirm in 1998 as Executive Vice President and has partnered with Mr. Bencin in expandingthe executive recruiting business.  In addition to corporate management andadministration, his focus is in senior level recruiting and businessdevelopment. 

David began his career in the finance area with the Van Dorn Company, aCleveland-based Fortune 500 manufacturer.  He was eventually namedTreasurer and the youngest corporate officer in the company's history.  Hewas also instrumental in leading the corporate strategic planning process andinvestor relations activities.  Prior to joining Richard Bencin &Associates, David co-owned and operated a regional manufacturer/retailerof consumer food products that included managing a 24x7 customer service department and fieldservice department.

Someof his call center clients have included NCO Financial Systems, Corporation Service Company,Priceline.com, Walgreens, Convergys, Upromise, SAC Capital Advisors, Alliance Funding Group,ICICI,Cross Country, Lester, Inc., PeopleSupport, TeleSpectrum, Tempur-Pedic, and SAP.

David has co-authorednumerous articles in many of today's leading callcenter magazines including Contact Professional and Call Center.

He received an MBAdegree from The Ohio State University and a BS degree in business administration from The University of Akron. 

David canbe reached by email at dmaggiore@rlbencin.com.